NABE (OUR HOOD)
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NEIGHBORHOOD
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NABE (OUR HOOD) \\ NEIGHBORHOOD \\
Mission
NABE's main goal is to be involved in the community. NABE, which is short for neighborhood, is a mobile vendor that can be easily moved to places where people gather. The purpose of this design was to assist small businesses in advertising themselves by providing a rental service for a self-operating vending solution. NABE takes inspiration from the street vendors in Los Angeles and strives to bring unique and small businesses to busy areas, meeting people where they already are instead of expecting them to come to the businesses.
Features
NABES key feature (besides being an automated point of sale) is its ability to expand to suit its environment. When moving place to place NABE folds in to be compact, but in larger spaces the wings can provide cover and the front can rotate to provide a small temporary bench seat.
Another key feature of NABE is the ability to order ahead through the app and pick up your goods right then at the location. Cubbies on the front and back can hold varying sized goods for sale and can be swapped out for different sized cabinets if need be.
UX/UI
This project was a team effort that allowed for more extensive exploration. One important aspect was the development of an app. This app lets users socialize like on a social media platform but also provides the ability to shop, search, and discover new pop-ups. We made sure everything within the app aligned with the NABE brand to ensure a consistent experience.
CAD
The design process for this project was unique compared to others I've worked on. We relied heavily on CAD to create visual representations of the mechanics and hinges. Then, we used digital overlays and drawings to fine-tune the shape until it reached its final form.
Ideation and Sketching
Branding
To complete the project, we developed a consistent brand image that worked well in all aspects of the platform. A team member created a language, font, and graphic style that we all agreed matched NABE perfectly. The language is modern and straightforward, ensuring a cohesive brand throughout the platform.
